Tamilnad Mercantile Bank partners with Mastercard to make its digital presence pronouced
The 95-year-old Tamilnad Mercantile Bank (TMB), a private sector scheduled commercial bank with a strong regional presence, has signed a collaborative pact with payment gateway major Mastercard.
By : migrator
Update: 2017-03-23 15:49 GMT
Chennai
This not only makes it a first-of-its-kind partnership between the two finance players but also aims to enhance customer experience and the growing adoption of digitisation in the country.
The launch of six new products including two credit cards, three debit cards and one multi-currency travel card is aimed at driving its digital presence to the bank’s 50 lakh plus customer base. The bank plans to issue 50,000 credit cards on the day of the launch itself. While all the current account holders of the bank will be targeted for the business debit card, all customers enrolling for platinum/ titanium cards would be entitled to gift vouchers worth Rs 2500 from leading merchants such as Bata, Zoom Car and Croma.
HS Upendra Kamat, MD and CEO at TMB, said, “We are privileged to partner with Mastercard. With our lineage of strong banking fundamentals, we look forward to strengthening our customer centricity with the six exclusive products offered by Mastercard. Besides expanding our product offerings, the partnership allows us to ensure enhanced access across merchant locations globally and in India for our customers.”
Vikas Varma, ED, Mastercard India said, “Mastercard is delighted to partner with the Tamilnad Mercantile Bank to launch wide variety of products for customers across categories. We have always believed in a less cash society and our partnership with the bank only reiterates our commitment to incentivise customers to adopt cashless payment solutions. We look forward to enabling the bank’s customers better with unique products such as TMB Titanium Contactless Debit Card and TMB Platinum FX Multicurrency Travel Card.”
The six key products include debit and credit cards with titanium and platinum options and prepaid multicurrency travel card. TMB, based in Thoothukudi, has a long history of successful banking with strong fundamentals and a record of continuous profit-making.
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