Tata Motors car customers are getting younger

“Customers of ours are getting younger. Lot of people who want a car for their personal use have bought our models. There are active enquiries about our models from people who want for their personal use now,” Vivek Srivatsa, Head-Marketing, Passenger Vehicle Business Unit said. He was here to launch Tata Motors’ new compact sports utility vehicle (SUV) Nexon. 

According to him, the company has grown its passenger vehicle’s segment by 22 per cent last fiscal as against the industry growth rate of nine per cent. Srivatsa said the growth was triggered by the launch of new models like Tiago, Hexa and Tigor and also expansion of the distribution network. 

He said the company has increased the number of showrooms from 589 in the financial year (FY) 2016 to 645 in FY17. Tata Motors plans to increase its network of car showrooms to 1,200 by FY20. On Nexon, the new SUV, he said it has been aggressively priced with the petrol variant between Rs 5.97 lakh and Rs 8.72 lakh and the diesel variants from Rs 6.97 lakh to Rs 9.57 lakh.