Lux Industries scouting for opportunity for global licensing

Recently another hosiery company Dollar Industries had inked a partnership with Pepe Jeans for producing and marketing innerwear in India.

"The company is at an advanced stage of negotiation and looking at finalising licensing agreements with foreign brands very shortly," Lux Industries senior vice president Saket Todi said today.

The company was leveraging its newly set up Dankuni unit in the city outskirts.

Exports account for around Rs 110 crore (or 11 per cent) of its Rs 972 crore topline.

Company senior vice president Udit Todi said nearly 65 per cent of exports are under the Lux brand while the remaining is jobwork for other brands like the UK's Byford and Polo of South Africa.

“We are looking at more export orders from brands. The integrated facilities at Dankuni will be leveraged to meet both domestic and export demand,” Saket Todi said.

He said the new plant here helped the company in consolidating its disintregated operations in and around Kolkata and it helped to improve margin by 100 basis points.

The Rs 105 crore Dankuni facility went on stream last year and is among the 11 manufacturing units of the company that is into inner wear, T-shirts, joggers, women’s knitwear and winterwear (thermals).

Apart from Dankuni in West Bengal, the other facilities are spread across Tirupur, Ludhiana, Ghaziabad and Roorkee, he added.