Amway bets on herbal range of supplements

At present, Nutrilite has a 12 per cent market share in the wellness category, the company said in a statement here. 

“The range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of our Indian consumers,” Amway India CEO Anshu Budhraja said. The vitamins and dietary supplements market size is Rs 8,400 crore and is poised to grow at 10 per cent in the next five years. 

Of the total market, the herbal and traditional category is estimated to be 28 per cent at Rs 2,400 cr. “Nutrilite from Amway has maintained the leadership position for past five years with 12 per cent market share in 2017. We are confident that the new range will help accelerate Nutrilite’s growth further in India,” he said.