Lanson forays into ready-to-eat snacks

The company which has been a frontrunner in manufacturing and exporting appalams for four decades, launched its brand of ready-to-eat mini appalams called Popodax last week. Having launched in the UK in 1987, Lanson is among the pioneers in the ready-to-eat appalam category with both the mini and large appalams. Lanson has been a supplier to some of the biggest brands globally, in the UK, Europe, USA & Australasia. Lankalingam, Chairman and Innovation Head, Lanson Group said, “We have been manufacturing and exporting appalams of the highest quality to the UK, USA and Australia for the last 40 years and have been recognised as the brand-behind-the brand.”

Lanson is a supplier to the 129-year-old Sharwood’s brand, the company that was granted the Royal Warrant as Purveyors to the Royal Family in UK. Lanson makes 1.5 million appalams a day for its global customers.

B Nandakumar, Chief Mentoring Officer, Lanson Value Added Services (LVAS) said, “Popodax will initially be offered in Tamil Nadu markets in stages, beginning with Chennai, Coimbatore, Madurai, Salem and Tiruchy and will be available in retail shops from May. Within the next six months, the brand will be available in about 50 towns in TN and will be present in 20,000 outlets within the first year. With this offering, we would like to garner about 2% of the ready to eat snack segment. We hope to take the brand Pan India in the next 2 to 3 years after establishing in this region.”