Max Bupa eyes 35 per cent growth in GWP in 2018-19

The company, which signed an agreement with Tamil Nadu-based Karur Vysya Bank to retail its insurance products at the bank’s branches, posted a 27 percent growth last year as against industry growth of 22-23 percent, Max Bupa, MD and CEO, Ashish Mehrotra said. “Last year, we grew more than the industry growth. 

For current (financial) year, we are looking at a growth of about 35 per cent. Last year, we ended total GWP of about Rs 775 crore,” he said. On factors that offer the growth, Mehrotra attributed the increase in awareness levels among the public on health insurance policies and the agreements made by the company. 

Karur Vysya Bank, MD-CEO, PR Seshadri said the health insurance products of Max Bupa would be offered at the bank’s branches. 

Max Bupa under the agreement would set up 25 AnyTime Health (ATH) machines in the branches of bank over the next three to five months and would train some of the bank employees, he said. The ATH machines would check health assessment of customers on body mass index, blood pressure, body type and fat, muscle percentage, bone mass leading to the purchase of a health insurance policy through the system. 

The company has customised the health insurance plans offered through machines for upto Rs 20 lakh, Mehrotra said. The ATH machines, each priced at about Rs 4.50-Rs 5 lakh, would be set up at airports and shopping malls too, he said.