Tetra Pak I to pump rs 165 crore in disruptive printing

The company could invest around Rs 165 crore to push this “disruptive” technology in the country if demand holds fort, MD, Tetra Pak South Asia Markets said.

“We are evaluating a new technology that will be disruptive in product label printing market. One of them is digital printing, as part of our focus for innovation in India, which is one of the top 10 global markets,” Manohar said.

“If there is demand, we may go for this technology, and it could range in upwards of 20 million euros (Rs 165 crore), depending on several variables,” he said.

Tetra Pak’s last major investment in India was its Chakan plant near Pune, at Rs 700 crore, with a capacity of 12 billion packs.