Grofers eyes Rs 200 cr GMV from major sale

The company, which is running GOBD from January 19-27, said it has already crossed GMV of Rs 60 crore on the first day of the sale. GMV is a term used in online retailing to indicate the gross merchandise value of the products sold through the platform over a certain period of time.

“We will exceed Rs 200 cr in GMV during the GOBD. On day 1, our GMV was Rs 60 cr with 76L units being sold,” Grofers co-founder and CEO Albinder Dhindsa said. He added that the company has unveiled a new cashback scheme during the sale called Orange Cash. “We wanted to reward consumers and drive repeat behaviour on their purchases. Using technology, we analysed and created buyer patterns and preferences to develop the feature of Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop,” he said.