Athiya Shetty to walk for Masaba Gupta at AIFW

The 28th edition of AIFW, in association with Maybelline New York, will be held from October 12-16 at the NSIC Grounds, Okhla, here.

As the showstopper for Masaba, who will showcase her designs on October 15, Athiya will don a New York-inspired vivid, bold and edgy look created by make-up artist Elton J Fernandez.

Athiya, who also recently did a photo shoot inspired by New York Fashion Week SS'17, said she was thrilled to work with Elton J Fernandez and Rohan Shreshta for the #GirlsGoneVivid shoot.

"Elton created incredibly bold, dynamic and vibrant looks that epitomise everything that is confident and powerful about a woman's femininity. I don't think anyone has ever seen me in this avatar before," Athiya said.

She added that she is excited to bring to India the trend that has been a rage on international runways, through Masaba's show.

"It will also showcase lively hues with a modern, chic and sexy New York vibe that will be infused with high octane energy. I personally love Masaba's designs and I know she has something spectacular designed for me," she said.

Pooja Sahgal, General Manager of Maybelline New York - India, says the brand is very excited to bring new and different trends to India.

"The #GirlsGoneVivid shoot was a very special event as we could bring out an unseen dimension of Athiya's fabulous personality. The brand encourages women to embrace the power of make-up to express themselves, and Athiya is the perfect representative of these values.

"I am confident that she will create magic on stage at AIFW and I look forward to a stunning show that is inspirational to all our consumers," said Sahgal.