Anirudh to unveil mobile-friendly indie Hindi song

A vertical video is intended for viewing in portrait mode. “We wanted to try something new. It is my first independent song in Hindi. The director who is part of (filmmaker) Imtiaz Ali’s team. Satish Raj is directing a music video for the first time,” Anirudh said. 

“The idea was to make something that hasn’t been seen before. Vertical is the in thing right now. Snapchat has it, and everyone watches songs and videos on their phone. We just hope it works out,” he added. 

Sung, written and composed by Anirudh himself, Bewajah is a new-age love ballad, which will release on November 11. “The release date 11.11 goes with the format too,” he said. Sharing the story behind the song, he expressed, “I wanted it to be a love song for sure because that’s what everyone loves listening to. It’s an evergreen genre. But I wanted the music to be created little differently. I wanted it to have a little pop and EDM type of an arrangement.”

“It’s a love ballad between a guy and a girl who are missing each other. The video is also quirky. It’s like all of us come out of posters like stop motion. You think it’s a poster, but there are characters moving. There is a bit of retro theme as well,” he added.