Google goes all out on April Fool’s Day

YouTube has announced a new feature this April Fools’ Day, courtesy of content studio Portal A, and the video sharing site’s head of comedy Ben Relles. 

“Today we’re excited to announce a feature that people have been asking about since we launched,” says Relles, who plays the company’s director of innovation in a promo video. “The ability to watch every video in 360 — with Snoop Dogg.”

YouTube has called this feature SnoopaVision, and says it won’t launch it anytime soon. But today, a beta version is out and it has inserted a Snoop icon next to Settings on every YouTube video.

If you click the icon, it redirects the users to the prank’s landing page, where the rapper talks to you as the Project Manager of SnoopaVision and how he has developed this peace of technology. There are other videos of Snoop Dogg where he has watched 10 viral videos alongside other famous YouTubers, like Olga Kay and the Double Rainbow guy. 

YouTube’s parent company Google is always prank-happy. On every April Fool’s Day, they do something out of the box, last year YouTube deployed a Darude – Sandstorm button that added the techno earworm to any video. 

Yesterday, the company unveiled a plastic version of Google Cardboard, outfitted the orange peg from Google Maps in ’70s disco attire, and introduced a parachute delivery system for Google Express.

Its latest trick within Gmail, titled Gmail Mic Drop, was disabled earlier this morning amid a slew of complaints. The feature allowed Gmail users to have the last word over email, whereby they could deploy a GIF of a Minion dropping a microphone and subsequently end any email chain.