‘Z’ series cameras to drive 30 per cent sales in India: Nikon

“Owing to the state-of-the-art features that our Z series offers, we are confident that we will achieve 30 per cent of our sales from mirrorless camera segment Year-on-Year (YoY) in the Indian market in the next two years,” Sajjan Kumar, Managing Director, Nikon India, said in an interview.

For the $11 billion camera industry, mirrorless cameras have been a growth engine as compact camera shipments have fallen. Globally, demand for DSLR cameras is expected to be outpaced by mirrorless cameras soon as the latter are equipped with advanced functionalities. Currently, Nikon and Sony are the leading players in the mirrorless camera segment. Betting big on a market that is currently dominated by digital single-lens reflex (DSLR) cameras, Nikon believes that both categories are here to co-exist. “We are confident that the DSLR and mirrorless category will co-exist. While we work towards expanding our mirrorless segment, we will retain our focus on DSLR as well,” Kumar noted. 

However, he did not elaborate whether the company is contemplating to refresh the full-frame mirrorless segment in India anytime soon. Nikon, this week, introduced its first full-frame mirrorless cameras — the mid-range Z6 and the high-range Z7 — in India. The company also launched three NIKKOR Z lenses under its own brand NIKKOR, featuring a new mount that will enable a new dimension in optical performance. “The new cameras are designed to deliver a new standard of optical excellence,” said Kumar.