Apple's cricket WC campaign wins Indians' hearts

The soundtrack for the campaign "Dreadlock Holiday" by rock band 10cc has become a rage among celebrities including well-known musicians like Salim Merchant and Nikhita Gandhi, who have done interesting versions of their own and posted on their social media accounts.

Other celebrities like writer Chetan Bhagat and actor-writer Mallika Dua also posted some great visuals from their campaign on social media handles.

"Things you can shoot with your phone these days! Lovely ad too," Bhagat tweeted.

"It's the spirit of India, captured in a game, a love story that spans more than a billion hearts. The celebration of cricket, like nowhere else all shot on iPhone," reads the campaign.

In its previous "Shot on iPhone" videos, Apple highlighted a young athlete from the American Samoa, the Cuban surfing community, the Brazilian Carnival, professional hockey players in Canada and more.