Sunny Leone not to endorse tobacco product in future

New Delhi

However, the future of her current endorsement contract for a pan masala will be governed by the outcome of her discussions with the concerned company.

"I received a call from Daniel Weber, husband of Sunny Leone, and he has promised that in future, Sunny will not sign any contract for such kind of advertisements," the Delhi government's additional director for health S.K. Arora said.

Earlier, the Delhi government had written to a couple of actors, including Ajay Devgan, Sunny Leone, Govinda and Arbaaz Khan, to not endorse any tobacco and pan masala product.

The Delhi government also asked the actors to join its anti-tobacco campaign to save the lives of lakhs of people who die due to oral cancer every year.

According to experts, areca nut, the main ingredient in pan masala, was in the league of caffeine, tobacco and alcohol when it comes to addictive properties and also leads to a high number of cases of submucous fibrosis, which can easily turn cancerous.