NBA launches campaign for India Games 2019

The unveiling of the campaign comes at a time when the anticipation for the pre-season games (on October 4 and 5) is increasing. The on-air TVC visualises the pull of Indian fans, which has brought NBA to their homeland. As part of the Games, India’s first floating basketball court will be set up near Bandra-Worli sea link from October 1 to 3.

Popular Indian hip-hop artists, from different parts, will compose an original soundtrack representing the campaign.

In the NBA India Games 2019, Sacramento Kings and Indiana Pacers will lock horns with each other in two pre-season matches. The twin contests will air on SONY TEN 1 and SONT TEN 3 at 6.30pm.