Enfield forays into pre-owned bikes segment

Royal Enfield Vintage Store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles. It is designed for existing and potential Royal Enfield customers looking for quality tested and certified pre-owned motorcycles with. Vintage is also being seen as a trusted platform for aficionados to own a piece of Royal Enfield legacy. 

Shaji Koshy, Head, India Business, said, “We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open ten Vintage stores across the country in the first year”