Global spend on AR to reach 27 billion USD in 2018: IDC

Worldwide spending on AR/VR is likely to achieve a five-year compound annual growth rate (CAGR) of 71.6 per cent over the 2017-2022 forecast period, showed IDC’s Worldwide Semiannual Augmented and Virtual Reality Spending Guide update on Thursday. 

In 2018, China will top all regions in spend at $10.2 billion with top spending in host devices, followed by VR software and AR software, the guide said. 

“Commercial interest in both augmented and virtual reality continues to accelerate as new hardware ships, improved software appears, and more use cases evolve,” said Tom Mainelli, Vice President of Devices and AR/VR at IDC. 

The consumer industry is likely to maintain its position as the largest source of spending for AR/VR products and services over the course of the forecast period, reaching $53 bn by 2022.  Virtual reality gaming continues to be the dominant AR/ VR use case in 2018 with spend expected to reach $7 billion, the report said.