Mahindra and Mahindra’s new MPV ‘Marazzo’ to hit market in September

Built on a completely new platform, the 7/8-seater Marazzo is the automaker’s first passenger car developed at its North American technical centre along with Mahindra Research Valley (MRV) in Chennai. The new vehicle will be manufactured at the company’s Nashik facility and will be rolled out by September, said Pawan Goenka, MD, M&M. “A collaborative effort of Pininfarina, Mahindra Design Studio, MNATC and MRV, Marazzo is born of a vision to design a global vehicle with quality and refinement,” he said. 

Goenka did not disclose the price or the investment that has gone into the making of the new vehicle but said typically the creation of a new platform entails an investment of Rs 800-1,600 crore. The current MPV market stands at around 10,000-12,000 units per month and M&M looks to corner a sizeable pie of it, the company said.

Goenka said with the new launches, Mahindra is filling the gap in its product portfolio, adding that the company will also be rolling out a subfour metre SUV as well as a large G4 SUV in the premium segment, with its pricing higher than any other Mahindra vehicle this year.

“One of these two SUVs will be rolled out before Diwali this year,” he added.

Besides Innova Crysta, Marazzo will also be competing with other brands in the segment such as forthcoming second-gen Maruti Ertiga and Renault Lodgy.