Dubai-bound passengers get in-flight VR exposure

Passengers wearing special VR glasses were able to view the moving landscape below them as a 3D map and even take part in 360 degree virtual excursions as they immersed themselves in places of interest. As the aircraft flew over Vienna, some passengers virtually rode the Prater Ferris Wheel or even had the chance to virtually attend one of the city’s famous classical concerts. The prototype was developed by Lufthansa in cooperation with 3spin, Lufthansa’s lead agency for virtual and augmented reality, media reported.

“Gazing out of the window, I have often thought to myself: Where are we and what is going on down there. Our idea is based on that thought. In order to help passengers experience the world below we have developed the VR Moving Map in collaboration with the Lufthansa Customer Experience Team,” said Thomas Hoger of 3spin.

The Frankfurt to Dubai flight was a first-time test for our new VR prototype, which was designed to further enhance the passenger experience.  I’m pleased to say this virtual exploration trip was very positively received by the participating passengers,” Paul Schön, Passenger Experience Designer for Lufthansa, said.