ISP unveils 300 mbps plan in city

The company aims to  disrupt the mass market  with its competitive pricing options. With the consumption of OTT content (Netflix, Sun NXT, YuppTV etc), commerce and communication moving more into the online space, the need for high speed plus reliable services  and  unlimited  data  downloads has created  demand  for wireline fibre broadband as per prevailing  global  trends. 

Rajan Gupta, MD, Hathway said, “WiFi  is now considered the oxygen for  digital  homes.  With  demand  for  4k OTT entertainment, online gaming and  Internet of Things  (IoT) application on  rise, its  necessary for us to provide ultra high  speed connectivity to our  consumers.” “Chennai is one of the fastest growing markets for Broadband and content consumption. Hathway offers service in 20 cities and cable TV service in 200 cities and towns, it added.

Earlier last week, Netflix had partnered with Hathway to offer video streaming services to the latter’s eight lakh subscribers. Under the alliance, Netflix will be offered through Hathway’s set-top box that includes a remote with a dedicated Netflix button to allow users to launch the service directly. Tony Zameczkowski, VP, Business Development for Netflix Asia, had said the company was excited to partner with Hathway Broadband in India.