Property listings on portal cross 1 million mark

Makaan.com operates as a marketplace model with no restriction or fee for listing properties on the site.

This innovative and one-of-a-kind business model in India has helped Makaan.com to attract over 45,000 active sellers with more than 1 million properties listed on its platform in a short span of time.

This marketplace is based on a post-paid advertising fee model under which agents are not required to pay any fee upfront for listing properties. Sellers are required to pay a fee only after they have benefitted from the leads/enquiry generated on the platform. A marketplace model ensures that buyers get more options on the platform and that sellers are not required to make an upfront commitment. It is indeed a win-win situation for both parties.

Ravi Bhushan, Group Chief Product and Technology Officer, Housing.com, PropTiger.com and Makaan.com said, “With over a million listings on the platform, Makaan.com is way ahead of its competition in giving the maximum property choices to homebuyers and renters. The platform has a clear dominant position in Tier I as well as Tier II cities. Hyper growth in property options has resulted in a surge in traffic across all devices including desktop, mobile and app on Makaan.com.”

City-wise contribution

Tier I cities are the most significant contributors to this increase, with 71% share. India’s financial capital Mumbai alone contributed 21%. Tier-II cities, on the other hand, claimed a 24% share in the overall listings. However, listings from Tier-II cities saw the most significant increase in the past one year, with 88% growth.

Tier I cities include Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad, Gurugram and Noida.

Users on Makaan.com enjoy a large spread of property options and types. Of the total property listings available on the site, 65% are apartments, 17% plots and 18% builder floors, independent houses, villas and other types of properties. The site also offers a healthy mix of owner, broker and developer listings. Nearly 20% property listings on the site are from either homeowner or developers. There are over 1 lakh unique reviews and ratings on Makaan.com that help home seekers in decision making.