Samsung partners with FB to train retailers in digital marketing

In the first phase, Samsung and Facebook have already trained more than 800 offline retailers, with more training sessions lined up in the coming weeks. The major focus of training is on enabling offline retailers build a digital presence across Facebook, Messenger, Instagram and WhatsApp.

“Our partnership with Facebook is helping a large number of our retail partners go digital in a big way. By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally,” said Mohandeep Singh, SVP, Mobile Business, Samsung India.

“Consumer too will benefit as they can now access product information and shop for Galaxy smartphones through social media pages of their local retailers,” Singh added. The training is helping Samsung’s offline retailers set-up their business pages and accounts on Facebook, Instagram and WhatsApp.

With the changing environment around COVID-19, people are spending more time on digital platforms. This has led brands to alter go-to-market models by adapting to changes in the value chain, rapidly digitising key journeys.