Amazon Prime Day to take place October 13-14

This year's event will feature "incredible savings and deep discounts" on more than one million deals across every category, Amazon said on Sunday.

Last year, the sales holiday was conducted in mid-July, but the pandemic this year disrupted its schedule.

While traditionally the event is held simultaneously for all participating markets, this year Prime Day in India took place last month, ahead of the other markets.

Amazon said it is designing this year's Prime Day to support small business.

"From now until October 12, we will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in our store," Amazon said.

"To further our commitment to helping small businesses during Covid-19 and beyond, this Prime Day, and throughout the holiday season, we will spend more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers," it added.

Prime Day will kick off at amazon.com/primeday at midnight on October 13, and run through October 14.

These dates are for Prime members in the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and -- participating for the first time this year -- Turkey and Brazil, Amazon said.

Amazon said that Prime Day is not limited to its online stores.

As a Prime member, one can visit Amazon's physical retail locations to find in-store deals on Prime Day.