Ola onboards new director to boost EV biz in Europe

“As we gear up to bring the first of our range of electric vehicles to markets around the world, Julien’s expertise will be key to building our electric business across Europe,” Bhavish Aggarwal, Chairman and Group CEO of Ola, said.

He added as a rapidly growing hub of electric vehicles (EVs), Europe is a key market for Ola to realise its vision of moving the world towards sustainable mobility solutions. The development of EV charging infrastructure is expected to continue as governments make stronger investments to encourage sustainable mobility solutions aimed at zero vehicle emission. “Europe is a key market for us and our tech and digital expertise, coupled with the unique customer experience, will be key for us as we launch our products across Europe,” Geffard said.

The two-wheeler EV market in Europe has seen double-digit growth in 2020, with customers looking for differentiated products that are stylish, smart and lightweight, available at competitive prices.

Geffard will be responsible for building and growing Ola’s European operations for its electric business and will be based in Amsterdam. He brings over 15 years of deep automotive experience. Before Ola, he was the Global Commercial Director and a member of the Board at Peugeot Motorcycles.