Airtel buys strategic stake in tech start-up Lemnisk

CHENNAI/NEW DELHI: Bharti Airtel (Airtel) on Tuesday announced that it has acquired a strategic stake in Lemnisk (Immensitas Private Limited) under Airtel’s start-up accelerator programme.

The deal is subject to all applicable statutory approvals.  Lemnisk is a Bengaluru based start-up that offers Real-Time Marketing Automation and secure Customer Data Platform (CDP) capable of orchestrating 1-to-1 personalisation and cross-channel customer journeys at scale that increases conversions, retention, and growth for enterprises.

Airtel and Lemnisk will work together to build world’s largest CDP platform. This will be done across Airtel’s digital businesses including ad-tech (Airtel Ads), digital entertainment (Wynk Music and Airtel Xstream) and Digital Marketplace (Airtel Thanks App).

In future, Airtel plans to offer this service to its enterprise customers through Airtel IQ, which is world’s first network integrated cloud platform as a service.