Rumors on Prabhas -Kriti affair: Netizens call it 'Cheap PR'

CHENNAI: With the mythological drama, Adipurush is all set to release in January next year, its looks like promotions has already started with Kriti Sanon and Prabhas' baseless link up rumours starting to make rounds. This link-up is nothing but a PR stunt inspired by the early times. Back in the 80s, a new couple was born every time a film was about to hit the theatres, and the anticipation to watch the new chemistry on-screen spiraled as the audience read more and more about them. But nor is this 80s and we are way ahead of time when it comes to PR. Pairing two actors for attracting audiences for a mythological film, especially one that is supposed to be around Ram and Sita, is not only incorrect but is also a cheap PR stunt. The fans are so furious that #ShameOnAdipurushPRteam is started floating the on social media lately.

Today, the netizens are sound and witty, they are well versed in public relations and how it is used to make sure a film reaches its ideal audience. But amidst all the morales of PR, the PR team of Adipurush is making nefarious choices to promote a film. Especially at a time when the lead actor, Prabhas is also dealing with the loss of his uncle. Their idea of promoting a love story that is not true is a fraud on its own and is the cheapest form of PR, says the netizens.

When one’s release date approaches, promoting and building public relations is the basic plan chalked down by every PR. It is expected of them to go out and out to make sure their film gets the due it deserves. While Indian makers love indulging in cinema that involves mythology, and when the story is purportedly a portion of the great Ramayana, it comes across as impure and unprincipled for a PR to link two actors as a couple. Such PR practices are an ignominy and mortification to the PR industry whose core work is to connect the audience with a film. Hope we can see some more morale in PR stunts ahead instead of going the beaten route especially in the most unfitting of situation possible.

Check out what netizens have to say: