Reviving the charm of writing postcards

After a point, she realised that many people have never sent or received postcards in their life. To revive the culture of writing postcards she started a project called Make Mail. “We are living in a world that is overpowered by instant gratification and infinite scrolling, where the currency is digital and dinner table conversations are extinct. Earlier, people used to send letters and postcards for birthdays and festivals. There is something special about the old school way of expressing feelings. I wanted to bring back the culture of writing postcards and started this project. I send out 20 handmade postcards every month on request. I also do customisation for postcards. The wait for a letter or postcard to get to us and the wave of nostalgia that hits us on receiving it surpasses the routine two blue ticks our eyes are accustomed to. It’s about turning something designed to be fleeting into an object that is dear to us,” says Shuruti, who is a graphic designer by profession.

Those who wanted to send postcards have to fill out a form on Make Mail’s website. “Every month, I decide on a medium like oil painting, ink, paper marbling and so on. I have also launched a project for children called Children Make Mail. These days, children are spending majority of their day in front of screens, it’s imperative that they’re introduced to something as simple and joyful as receiving a letter/postcard for the first time. I wanted to introduce postcard writing to children because I hope that it’ll open up a new channel of communication for them and urge them to send across a card to a friend/teacher/grandparent at some point. It’s almost like planting a postcard in their hearts,” she hopes.