Tilting the scales: Brazil struggles to protect Amazon amid beef demand

TOBIAS KAUFER

Beef production is considered one of the biggest drivers of man-made climate change. Brazil, as one of the world’s leading beef exporting nations, has boosted exports massively in recent years, encouraged by rising global demand for beef and a government policy that more often than not turned a blind eye to beef production’s environmental downsides.

Under the right-wing government of former President Jair Bolsonaro between 2019 and 2022, Brazil returned to clearing huge swathes of Amazon rainforest to make way for new pastureland, defying international calls to stop the controversial practice. The government’s reluctance to stop the destruction of the Amazon led to boycotts of Brazilian beef by some major global retailers.

“As international retailers with global supply chains, we want to play our part in taking responsibility to counteract the destruction of threatened forest areas,” Germany’s ALDI Group, for instance, said in a press release just over two years ago.

The anti-Bolsonaro campaign, however, couldn’t prevent Brazilian beef from dominating the world market in recent years. According to the country’s Valor business magazine, citing US Department of Agriculture figures, Brazilian beef exports are estimated to “exceed three million tons in 2023. “Such a volume would be nearly 4% more than in 2022 and represent almost 25% of global beef exports, the magazine wrote.

Brazil’s new government led by left-wing president Luiz Inacio Lula da Silva seems little inclined to change Bolsonaro’s successful beef export strategy for the time being. “Brazil is showing the strength and size of its livestock industry, and its global market expansion will be a great opportunity to resume growth in this sector,” Agriculture Minister Carlos Favaro told local media reporters after the successful conclusion of recent export negotiations with Mexico.

This year, beef from Brazil is also being welcomed back in China and the Arab world which had halted imports due to cases of mad cow disease in some of Brazil’s herds. So, little seems to have changed under the self-styled “progressive” Lula government, which has vowed to put the well-being of people and nature before profits.

However, the Brazilian beef industry’s expansion has raised the alarm among nature conservationists in other parts of the world.

“The current situation is worrying and far from being in line with the government’s goal of zero deforestation and its commitments under the UN climate and biodiversity agreements,” said Cristiane Mazetti, rainforest expert at Greenpeace Brazil.

“The expansion of grazing land is continuously progressing and remains the main cause of deforestation in the Amazon,” she told DW.

Mazetti also noted that meat traders and retail companies were breaking their pledges to ban deforestation-related products, and repeatedly postponing targets for full traceability.

“In practice, indirect supply chains, in particular, are poorly monitored and often linked to deforestation and human rights abuses,” she said, adding that the planned free trade agreement between the EU and South America’s Mercosur trade bloc would only “add to the pressure on nature.”

Contrary to the Bolsonaro government, President Lula has at least drafted a so-called Action Plan to Combat and Prevent Deforestation in the Amazon. The plan wants to establish a traceability system to monitor the origins of agricultural products.

Mazetti thinks the plan could be “a great step forward” in protecting the rainforest from livestock expansion, but only “if it is well structured, transparent, and made mandatory.”