Fashion Fundamentals - My brand’s aim is to create classic clothing: Designer Rahul Mishra

 The fashion event features iconic houses such as Chanel, Dior, Elie Saab, Giambattista Valli, Givenchy and Maison Margiela among others. Mishra will join the ranks of guest members such as Iris Van Herpen, Georges Hobeika and Zuhair Murad.

 It is an immense honour for our brand to have been invited to showcase at the Haute Couture Week in Paris which is the most prestigious platform for fashion in the world. I feel elated and extremely humbled to have come across this opportunity and am looking forward to showcasing my best effort at mixing fashion, art and poetry. Along with creative freedom, the opportunity gives me a chance to take ahead, the numerous crafts and hard work of artisans from across my country to a larger audience.  

 Haute Couture is an amalgamation of tradition and innovation that must surface as a global voice and not a region-specific voice. Having said that, I’d like to mention that most of theglobal brands such as Chanel, Alexander McQueen or Valentino are known to work with Indian artisans for the production of their fabrics or embroideries and that is a clear symbol that India holds the skill set that is required to qualify the standards of Haute Couture. It is primarily about the personal design sensibilities and a target consumer that a design house might be aiming to cater to which makes a difference which is more of a personal choice.

As for our brand, it is a constant aim to create pieces of clothing that are classics and would remain in someone’s wardrobe for a long time. The kind of a product that we make is often independent of fashion trends while being a mere articulation of our artistic vision. The amount of value that we are able to add to our product and the consumer experience is what has helped us only grow exponentially each year. I also strongly believe in and promote a utilitarian attitude for the consumer as that is asustainable practice and promotes a mindful use of resources. In fashion retail, I’d like to say that the value andthe experience of a consumer help a brand sustain in the toughest of times and any brandshould consider this point in their agenda.