Study reveals benefits, drawbacks of library data storytelling

WASHINGTON: A study has found that effective data storytelling can improve public library administrators’ approaches to data gathering and advocacy for libraries.

The findings were published in the journal Public Library Quarterly.

McDowell, associate professor in the School of Information Sciences at the University of Illinois Urbana-Champaign revealed in a recently completed study that cultural barriers to data storytelling must be overcome for the process to be successful.

McDowell said, “Library Data Storytelling: Obstacles and Paths Forward.” This work is the result of her research project, “Data Storytelling for Community Organizations.” For her project, McDowell interviewed librarians and invited them to participate in a questionnaire, ranking exercise, and workshop discussions.

“Data storytelling could be very valuable for libraries as they communicate their mission and impact and as they advocate for resources. Unfortunately, there are some obstacles that need to be addressed before this will be possible,” she said.

Librarians’ fear of data as unfamiliar or overwhelming, their fear of their story appearing fictionalized, and the connected barriers of time, tools, and training are among the obstacles.

“In order to make the most of the time and effort of data collection, library data must become the story. By prioritizing storytelling as a practice that precedes data storage, or simply story before storage, we can better understand what we are accomplishing,” McDowell said.

McDowell gives the example of a library that needs to update its computers because of old hardware. The librarians have data on how often the computers crash and how much it would cost to replace them. However, this data alone does not provide a compelling story.

“We must think about what the data mean. In this case, working computers mean the ability for people to apply for jobs. The story of even one person who applied for and got a job because of library computers is much more compelling as a justification for the expense of updating the computer lab. The more people that have applied for jobs using the resources, the more compelling the story,” she said.