Singapore company cashes in on miniature Kabali

The company, Carbon Copy Collectibles was selected by Kabali’s global publicity campaigner, Chennai-based production house, V Creations, to make and sell figurines of Kabaleeswaran, a character portrayed by 65-year-old Rajinikanth. About 85 per cent of the 40,000 figurines produced by Carbon Copy Collectibles have been sold since sales began in mid-June for the global market. 

Each polyvinyl figurine, 16.5 cm tall and weighing 300g, is being sold for SGD 39.90 in Singapore. E-commerce giant Amazon has bought the Kabali figurines for the Indian market while it is being sold in Malaysia through Madura Stores, a local retail outlet for Indian products.

“We are the pioneers of the collectibles in the Indian cinema industry,” said Suraen Ramdass, one of the founders of Carbon Copy Collectibles which started in June 2015. 

The idea came from the Western cinemas companies which have a culture of figurine collectibles of personalities including the Ironman and Batman, according to reports.

Carbon Copy Collectibles has made and sold figurines of two other Indian film characters in Singapore, Malaysia, the United States, Britain and the United Arab Emirates. The first was 2,000 pieces of Maanik Baashha, a character played by Rajini in 1995 movie Baashha. This was sold in December 2015.