Taking men’s fashion to the next level

The brand has an eclectic line of uber chic clothes that celebrates the side of men that breaks all the preconceived notions of what a man should and is expected to be. Most of the products have been designed and developed across Europe, and the fabrics sourced from Italy and other European countries. Talking about the brand, its owner and creative director Manish Poddar said, “The brand is meant for a certain ‘rare’ breed of men who believe in wearing fashionable and colourful clothes. It is meant to be a bridge between high-end international and local menswear brands. One can find everything from shirts, t-shirts, denims to accessories and much more.”