Truecaller, Airtel bring caller ID to feature phone users

The service extends the caller ID feature of Truecaller to Airtel’s non-data users using feature phones, and will be delivered to users via Flash SMS before the call hits the users mobile. This subscription based service will ease a user’s life from unwanted spam calls without having to subscribe to data service or buy a smartphone. 

Starting in April the service will start rolling out in India, and all feature phone users with Airtel mobile service will be able to subscribe to it. This first of its kind service is set to provide online experience to offline users, helping them take the right call and to make their communication safe and efficient. 

As per IDC, about 65% of India’s more than one billion mobile phone subscribers still use feature phones, providing more opportunities as ever for users to explore the world of Truecaller. 

Nami Zarringhalam, Chief Security Officer and Co-founder at Truecaller said, “We are thrilled to bring about one of the biggest transformation in the world of telecommunication with Airtel by truly bringing online experience of Truecaller in an offline environment.”