Paris’ cool, new technicolour basketball court is a hit with Instagrammers

According to a report on Bored Panda, the court was brought by the French fashion brand Pigalle and design agency Ill-Studio. Actually, this is not the first time Pigalle decorated the court – they painted it back in 2015, too – but with the recent upgrade, they’re taking it to the next level. 

The court is squeezed in between two old apartment buildings in the 9th arrondissement. This grey/beige background makes the court’s pop of neon colors even more dramatic and recognizable.

The project was sponsored by Nike, a brand that already worked with Pigalle on a number of occasions. In fact, just this week, a new collection was announced in which the two companies collaborate, bringing sports and high fashion even closer together.