200 social media champions attend HRD Ministry workshop

Union HRD Minister Ramesh Pokhriyal 'Nishank' inaugurated the workshop on December 27.

The minister said that social media has become a powerful medium to connect with each other and to share knowledge and information. It is the duty of every institution to promote their good work through various media platforms.

Social media is a good tool for this purpose and social media champions have a very important role to play in building and maintaining the image of their organisations by highlighting their achievements which have relevance not only for the country but the whole world. The scale and quality of research, innovations and new studies taking place in IITs, IISERs, IISc etc cannot be seen anywhere else in the world, the minister added.

Pokhriyal said: "Social media champions will help to ensure improvement in the perception of the institution locally, nationally and globally. In QS rankings and other international rankings perception about the institute carries marks and Indian institutions are losing out on that front. The social media champions play a major role in improving perception."

Talking about the purpose of the workshop, the HRD minister said: "The purpose of the workshop is to bring the social media communication and outreach of various institutions under one umbrella and to open a channel for day to day communication and dialogue. Social media has become a powerful tool to connect, interact and collaborate. Use it as a tool for enhancing performance by improving delivery of services and convert the image of the organisation into a brand."

He said we are here to take social media champions to the next level and I believe this workshop will do that. He also promised to felicitate and reward best social media champions at the national level.