Oyo launches its premium resorts brand ‘Palette’
The company has started 10 Palette resorts as a pilot in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore.
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CHENNAI: Hospitality tech platform Oyo has announced its foray into premium resorts and hotels category with the launch of its new brand -Palette with plans to have a total of 50 properties by second quarter of FY24.
The company has started 10 Palette resorts as a pilot in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore.
It will add 40 more Palette resorts to its portfolio by Q2 FY 2024, as per a statement. “The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi,” it added.
Oyo’s other brands include Townhouse Oak, Oyo Townhouse, Collection O, and Capital O.