TaMo eyes EV demand from small cities

NEW DELHI: Tata Motors (TaMo) is looking to expand sales outlets in Tier II and Tier III cities to cater to the increased demand for its electric model range from such locations, as per a top company executive.

The company, which ended the first quarter with sales of around 19,000 electric vehicleunits, is also looking to have a separate sales infrastructure for its electric vehicle portfolio going ahead.

In an analyst call, Tata Motors Passenger Vehicles MD Shailesh Chandra noted that EV adoption is now growing beyond the top 20 cities in the country.

“With the bias now moving to other parts of the country...that’s a good sign in terms of how the EV sales will grow from here,” he said.

With the launch of Tiago EV, there has been a shift in terms of micro markets now, Chandra said.

He noted that more than 49 per cent of the Tiago EV sales were now coming in from other than the top 20 cities, he added.

“And therefore, we have taken that opportunity to really start expanding our network in those smaller cities through a shop-in-shop concept. As we are expanding in these cities, we are also therefore building the service capability from an infra perspective as well as also training the service engineers for those service stations. So, that is also an ongoing process,” Chandra said.

He also noted that in order to cater to customers all across the country, the company may look at separating the EV showrooms from the existing sales outlets. The company currently has a shop-in-shop concept in the existing dealers to sell EV products.

“And going forward, we also want to separate ICE as well as the EV showrooms, as and when we see the volumes in certain cities, which go to a certain level where the separate channel becomes viable,” he stated.

The company aims to sell around 1 lakh EV units this year.