Lochte loses four endorsements

Global swimwear brand Speedo and US fashion label Ralph Lauren topped the list of companies that ended their relationships with the 32-year-old Lochte, with the former noting his actions had not reflected the “values” it wished to promote.

Mattress company Airweave and Syneron Candela, the parent company for a laser hair removal system that Lochte promoted, quickly followed suit.

Lochte claimed he and three of his teammates -- all of them gold medal winners in Rio -- were mugged by robbers pretending to be police after a night out, but the story quickly unraveled as new witness testimony and surveillance video surfaced. Police said the group had been detained over the vandalization of a gas station bathroom, apparently led by a drunken Lochte -- a major embarrassment for Team USA, an Olympic swimming powerhouse. 

“Speedo USA announces the decision to end its sponsorship of Ryan Lochte,” the company said,“While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the team, we cannot condone behavior that is counter to the company’s values.”