Strike fallout: Aavin sales slide by 40k litres

Despite the dip in the daily sales, the Tamil Nadu Cooperative Milk Producers Federation hopes to reach its target of 12 lakh litres a day soon. “Buoyed by the good response to our products, we plan to market 12 lakh litres of milk daily from June this year,” top officials told DTNext on Tuesday.

They plan to achieve the 12 lakh litres a day target through a ‘personal touch’ approach. The officials propose to call on the consumers including those who have not renewed their milk cards for various reasons and encourage them to renew the cards. The facility to recharge the milk cards through online option would also be offered. 

The increasing sales of Aavin’s milk products have enthused the officials. The sales touched Rs 18 crore this month, a far cry from the past, when the Federation was unable to cross the Rs 14 crore target. It was Rs 15 crore during the same period last year. 

“Aavin is taking steps to ensure that machinery upkeep is undertaken promptly to prevent any sudden breakdowns, which could affect their production and sales figures,” officials averred. “If the same trend continues, we will be able to cross Rs 20 crore per month” they opined. 

“Another first for the milk major this summer is that in its chequered history, none of the 400 odd sales outlets in the city complained about non-receipt of indented milk products,” officials added. 

This summer, curd and buttermilk sales far exceeded normal daily target. While more than 5,000 half litre curd packs were sold daily as against 4,500 packs a day earlier. The 200 ml buttermilk packets sell more than 60,000 packets daily. Last summer, Aavin sold 50,000 packets, which was an improvement over the 18,000 packets sold daily a couple of years ago.