Google to start blocking redirect ads in Chrome from next year

“Following on from features like Chrome’s pop-up blocker and autoplay protections, over the next few releases we’ll be rolling out three new protections designed to give users all the web has to offer, but without many of these types of unwanted behaviours,” Google Chrome Developer Relations team wrote in blog post late on Wednesday. 

From January 2008, Chrome’s pop-up blocker will prevent sites with these types of abusive experiences from opening new windows or tabs which is similar to how Google “Safe Browsing” protects users from malicious content. 

“We’ve found that this redirect often comes from third-party content embedded in the page, and the page author didn’t intend the redirect to happen at all,” the post stated.