Twitter to now share ad revenue with Blue users: Musk

SAN FRANCISCO: Twitter CEO Elon Musk announced that the micro-blogging platform will now share ad revenue with creators who are subscribed to "Twitter Blue Verified" for advertisements that appear in their reply threads.

In a tweet on Friday, Musk said: "Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads. To be eligible, the account must be a subscriber to Twitter Blue Verified."

Several users expressed their thoughts on Musk's post.

While one user asked, "what will the Twitter/Creator revenue split look like?", another commented, "how is this going to look logistically? An ad monetization dashboard for creators?"

In December last year, Twitter had updated the list of features for its Blue service, which mentioned that subscribers of the service will get "prioritised rankings in conversations".

The updated page also mentioned that subscribers can upload videos up to 60 minutes long from around the web at 1080p resolution and 2GB in file size, but also all videos must comply with the company's rules.