Ashok Leyland, ICICI Bank ink MoU

This MoU will enable both Ashok Leyland and ICICI Bank to offer customised financial solution to customers across India with focus on semi-urban and rural geographies. With this MoU, ICICI Bank will be a preferred financier for providing finance to the customers buying Ashok Leyland vehicles. The Bank will work in close coordination with the authorised dealers of Ashok Leyland to provide financial solutions to the customers.

Customers will be benefitted with preferred product and financial solutions from both the organisations. The joint initiative will enable both the organisations to effectively leverage the combined strengths of Ashok Leyland’s products and ICICI Bank’s significant distribution reach in India. Anuj Kathuria, COO, Ashok Leyland said, “With a pan-India presence, both organisations can leverage their strengths for the mutual benefit of the customers.”