Leyland partners with Chola for CV finance

This MoU will equip both, Ashok Leyland and Chola, to reach out to a diverse set of customers with customised financial solution. Combined strength of both brands will help reach out to customers in need of financial assistance, across India, where either brand has a presence. Ashok Leyland, is the first manufacturer in India to be ready with the complete range of BS-VI vehicles which have been developed specifically for Indian conditions and this tie-up will further help customers to own and derive the benefits of Ashok Leyland’s industry-first and industry leading technologies.

Anuj Kathuria, COO, Ashok Leyland, said, “We always think customer-first and this tie-up with Chola is yet another step in that direction. With Chola, our combined pan-India reach will help customers to choose the financial solution they desire. Ashok Leyland products represent differentiated technology with best-in-class total cost of ownership, thereby providing better profitability to our customers.” “With our strong network of 1000+ branches across India, we aim to offer the customers a never before experience through customised finance offerings that would come with speedy, convenient and transparent processes,” says Ravindra Kundu, President & Business Head - Vehicle Finance, Cholamandalam Investment and Finance Company Limited.