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Rural demand is expected to recover gradually from March
Rating agency Crisil said on Tuesday that it expects a recovery in rural demand in the country from March-April onwards owing to an increase in farm incomes, good monsoons and improving urban demand.
New Delhi
“An expected recovery in rural demand, coupled with steady urban demand, is set to lift revenue growth of the Rs 4 lakh crore fast-moving consumer goods (FMCG) sector to 10-11 per cent in fiscal 2021, close to the levels witnessed in fiscal 2019,” Crisil said in a report.
Rural demand is expected to recover gradually from March-April 2020, the rating agency said, given better storage levels in reservoirs and a better rabi output.
CRISIL Ratings Senior Director Anuj Sethi said, “Next fiscal, growth in rural FMCG revenue will recover to 11-12 per cent from lows of about 8-9 per cent in fiscal 2020, largely driven by better agriculture GDP growth.”
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