Asian Paints forays into the hand and surface sanitiser category

The paint company on Friday announced its foray into the hand sanitiser category with the launch of the Viroprotek range of hand and surface sanitisers.

The product is being manufactured at the company's existing plant at Ankleshwar, Gujarat, after obtaining all the necessary statutory approvals and permissions.

Viroprotek range of sanitisers will be available in various pack sizes, addressing the growing concerns surrounding health and hygiene. The products will be available in the market starting next week.

"Asian Paints being a Responsible and Caring Brand has always been proactive in supporting various government initiatives and helping communities around us. We have been working in the health and hygiene space for some time and had introduced earlier Royale Health Shield, a revolutionary product which helps customers in maintaining good standards of hygiene and bacterial protection for their homes. We felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the government in fighting against the COVID-19 pandemic," said Amit Syngle, Managing Director & CEO, Asian Paints Limited.

In March 2020, Asian Paints had committed Rs 35 crore towards the Central as well as other Emergency Relief State to combat Covid-19 pandemic. It is also working with several NGOs for providing food, masks and sanitizers. It is also providing the necessary support to the painter/contractor communities.

Additionally, the company is also providing free sanitisation of the dealer outlets and free insurance for people at the outlets including shop boys.

With a consolidated turnover of Rs 19,248.45 crore, Asian Paints is the country's leading paint company. Asian Paints along with its subsidiaries have operations in 15 countries across the world with 26 paint manufacturing facilities, servicing consumers in over 60 countries,