37 per cent women may turn first-time gold jewellery buyers

There is ample scope for retail demand of gold jewellery in India as around 37 pc of the women have never bought gold but would consider purchasing in the future, as per a World Gold Council report

migrator|28 May 2020 12:03 AM IST

Representative image

Chennai

YELLOW METAL PRIDE

60 per cent of Indian women already own gold jewellery
Second most popular item among ‘fashion and lifestyle’ shoppers, preceded only by designer clothes and silk sarees
Gold industry has an opportunity to reach a significant new audience
44 per cent of rural respondents fell into category of new buyers, compared with 30 per cent of urban respondents
40 per cent respondents had bought gold jewellery in the preceding 12-month period, eclipsing purchases of diamond or platinum jewellery

TRENDS, AGE, EVOLVING PROFILE

Urban women tend to focus on sense of security that gold brings
Role as a display of wealth as well as a store of value
Rural Indian women place greater emphasis on gold’s widespread acceptability and its aspirational qualities
33 per cent of Indian women aged 18-24 years bought gold jewellery in the 12 months preceding the survey. Their future purchase intent is low, particularly in urban areas

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