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OnePlus to invest Rs 100 cr to boost retail in India, R and D team to double
OnePlus is committed to invest Rs 100 crore towards deeper market penetration by taking premium offline experience beyond metro cities and expanding its reach through new online and offline retail partnerships, a top company executive said on Thursday.
By
migrator
migrator
New Delhi
With over 5,000 offline stores including partnered stores across the country, the smartphone maker is planning to scale up to more than 8,000 stores in the coming quarters, said Navnit Nakra, VP and Chief Strategy OnePlus India.
“At present, we have over 30 OnePlus experience stores across India and will be opening 14 new experience stores in the next six months.
“We’ll launch our biggest experience store globally, the OnePlus Nizam Palace in Hyderabad later this year. We are also working towards covering 100 cities through our service centre network in the next year,” Nakra informed.
Last year, the smartphone maker launched its India R&D centre, which has 300 employees. The company hopes to double the headcount in the coming months. Nakra said India continues to be a key market for OnePlus since the brand’s entry in 2014.
By 2021, all OnePlus TVs will be locally made in India, Nakra added.
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