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Amazon assists local stores to turn into omni channels
The ongoing pandemic and the lockdowns have had a severe impact on local stores and as the restrictions were lifted, they started getting back to business. Offline stores and retailers have also integrated themselves with the online segment to expand their business avenues to an omni-channel network.
By
migrator
migrator
New Delhi
Amazon India’s ‘I Have Space’ (IHS) initiative has played a major role with over 28,000 neighbourhood and kirana stores in nearly 350 towns and cities in the country. Under this, the e-commerce major partners
with local store owners to provide pickup and delivery services to customers across different cities within a 2-4 km radius of the store.
On an average, Amazon India’s store partners deliver between 30 to 40 packages a day, earning a fixed amount per delivery.
Ramadevi, owner of the Chennai-based Aarogyamatha Automobiles who enrolled herself into the programme in 2019, said: “The regular income from this programme has really been a blessing for my family.”
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