TaMo expands SUV range for higher market share

The auto major, which currently sells models like Nexon and Harrier in the SUV segment, is also looking to overhaul its entire sales, after sales and service verticals to enhance the overall buying experience for customers.

“The move to shift to SUVs is very clear. There is a shift happening towards the SUV segment not only in India but globally also. In 2015 the share of SUVs in the domestic market used to be only 15 per cent but this year it is around 30 per cent,” Tata Motors Passenger Vehicles Business Unit President Shailesh Chandra said.

It is therefore imperative that whosoever has greater share of SUVs in the portfolio will have a greater pie, share of the market, he added. “So we have taken note of that sometime back and accordingly targeted to have the widest SUV portfolio,” Chandra said. Both Nexon and Harrier were doing great in the market in terms of sales numbers, he noted.