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Big Bazaar enters instant delivery biz
Kishore Biyani-led Future group’s retail chain Big Bazaar on Thursday announced its entry into the instant home delivery service, wherein the company will deliver products ordered online in around two hours’ time.
New Delhi
Big Bazaar’s 2-hour delivery promise is on products across fashion, food, FMCG and home segments for orders placed online through its mobile app and portal and will be served through its nearest physical store.
The company has started the 2-hour delivery service at Delhi NCR, Mumbai and Bengaluru and plans to add more cities in this network, said Future Group President – Food and FMCG Kamaldeep Singh.
When asked about the business to be generated from the new initiative, Singh said “we are looking to serve around one lakh orders per day in next 2-3 months.”
Big Bazaar, would soon extend this 2-hour delivery service in 21 cities in the next 45 days in the second phase and in next 5-6 months all Big Bazaar stores would be offering this service.
Big Bazaar would charge a delivery fee of Rs 49 for up to Rs 1,000 and above that it would be free. The minimum order amount for this service is Rs 500. Big Bazaar is the flagship retail format of Future Retail and operates over 280 stores in 150 cities across the country.
As per Singh, this service is a “game changer” and first in the physical retail industry. It is also working with partners for last-mile delivery. “In any market, just to deliver in 2 hours is not possible. We are making a very objective promise,” he said.
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